My works

A selection of design works I have contributed to.

I’ve worked on a variety of projects, some larger and some smaller scale. These include full websites, brand systems, print materials, digital assets and event materials.

Working along the speed of a startup environment helped me put my focus on what matters most: understand what the design needs to do, who it is for and how to make the message as clear as possible. This shaped how I think and deliver, even when there is not always a defined process. As a result, this pushed me to be more resourceful and comfortable with figuring things out as I go.

Following are my works, some collaborative & independent, but all are part of how I’ve grown as a designer.

Web & Interface.

Projects where I handled full design and structure of the websites, often including copywriting, layout decisions and user experience analysis.

Erasmus Data Summit

Design, development and copywriting for the official website of the Erasmus Data Summit. It is a repetitive conference-like event, this year’s edition being about AI & Digital Society. Created in collaboration with Erasmus Centre for Data Analytics with a focus on clarity, attendee experience and adaptability across desktop and mobile.

AI Pitch Competition

Designed and built the website for the AI Pitch Competition, including content, layout and visuals. Tailored for a tech-driven audience, with a high contrast design, clear structure and fast readability.

NL Startup Competition

Full website concept and execution, including UX structure, design system and copywriting. Created a platform that fit startups and to invite them to participate in the competition.

UX Analysis: Erasmus Enterprise

Created a full UX analysis and restructured design proposal for current Erasmus Enterprise website. Focused on user navigation, clarity of content and improved content architecture. Currently, the new and improved website design is in progress.

Digital.

From campaign visuals to concept posters and event branding. Assets designed for screens, platforms, and promotional use.

  • Erasmus Data Summit [Concept]

    A self-initiated visual concept designed for the Erasmus Data Summit. It wasn’t created for official use, but served as a personal exploration of visual message, which was the relation of AI and the society that is becoming more and more digital.

    See the visual

  • AI Pitch Competition

    I designed a set of digital assets to use during the AI Pitch Competition workshops. These were displayed on screens for welcome messages, CTAs, and program information.

    See the visual

  • Bridge to Success

    Took lead on all digital assets used for promotion and event materials. Designed the main visual for this international scaling event for startups, in collaboration with ScaleNL. This was meant to symbolize this transition NL and USA.

    See the visual

  • NL Startup Competition

    A representative visual concept created for this year’s competition theme, using paper planes and four distinct colors to represent each category. Designed to introduce the theme and guide the visual direction.

    See the visual

Branding.

A collection of my designs of logos, identity elements, and visual direction tailored for competitions, programs and internal use.

Talent for Transition

I created the branding and visual identity for the Talent for Transition program, while focusing on keeping everything in line with the theme and message. I designed with the experience in mind when it came to physical events, thinking about how the branding could support interaction and make the event feel more connected.

I initially proposed three logo options for Talent for Transition, each reflecting a different take on the program. Curious? You can check them out here.

NL Startup Competition

I developed multiple logo concepts, visual identity and branding assets for the NL Startup Competition in both digital and print materials, keeping in mind the startup culture. Read all about it here! :)

AI Pitch Competition

Designed the full branding system for the AI Pitch Competition, including logo, visual branding and language tailored to a techy audience. Read all about it here! :)

Print.

Print projects like guides, dashboards and physical event materials.

In collaboration with the Erasmus Centre for Entrepreneurship, I helped designing the 2023 report of SHE LEADS, this included updating existing layouts and creating new infographic visuals throughout. See the full version here!